VholdR and ContourHD – exploding the myth of press release professionalism

In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I don’t…even though I pretty much am that coffee guzzling juvenile delinquent looney tune, I get those releases all the time from an overly bro’d-out bike industry guy in SoCal at least twice a week…and each and every time I need to restrain myself from calling him out on his egregious abuse of exclamation point protocol.

Yet sometimes, you need to let it out. This is one of those times. And since this is our blog and you’re here voluntarily (and arguably you are…unless you’re sweating through some sort of Kubrickian nightmare), we’re going to explore the full range and spectrum of human emotion as we reveal the latest addition to the Backbone client list. Or at least I am. In other words, I’m gonna let the stoke out.

You see, we just added VholdR to the roster. They make a series of unassumingly sexy high-definition video cameras, which stands along the review of the best motorcycle helmet cameras that you can mount (mind out of the gutter now) on your helmet, goggles, handlebar, boat, moto, street rod, top-fuel funny car or just about anything else you could imagine. The ContourHD 1080p units that we’ve been playing around with all come with a software suite called “Easy Edit” that allows for simple connectivity and the immediate commencement of “oohs” and “aahs” (or heckling as the case may be) from your colleagues, your friends or your mom.

And if your mom’s a heckler, I apologize. That’s kind of sad.

The video is rad. It’s super-crisp with options to shoot in 720p or 1080p, a 135-degree perspective and once again, all you need to do is plug your camera in to your computer to enjoy or share your exploits…and that’s a big deal. Aside from the clinical box that press releases demand to be housed in, we live in a place ripe with backcountry adventures and are fortunate enough to call some of the best gear brands in the world friends, colleagues and clients. The new stuff from VholdR is amazing – and the POV perspective allows all of us to share our adventures in whatever exploit floats to the top of the to-do list around lunchtime, be it riding, climbing, skiing or fishing.

So I’m stoked. We’re stoked. It helps that the VholdR folks are great people. And I’d be lying if I said that we didn’t walk away from our get-to-know-you meeting with glazed eyes and dippy smiles smeared across our mugs. Because as cool as they are today, it pales in comparison to what they have cooking for the next couple of years.

Prepare to be amazified. I know I am.

We now return you to your regularly scheduled bone-dry press release. Gotta throw a bone to the fun-haters.

MikeMac