5Point Film Festival Panel Discussions Hope to Keep the Conversation Going

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The 5Point Film Festival is more than just your standard run of the mill film screening. Part of the vision of the festival is yearning to be apart of something bigger – either by pushing our own limits or journeying beyond ourselves to affect the greater good. The two panel discussions presented at the 2nd Annual 5Point in May aim to do just that.

The first panel is entitled “ http://frescohealth.com/product/magnesium-glycinate/ Celebrating Our Common Spirit: Turning Desire into Mission,” and features Backbone friends Mark Godley (of Big City Mountaineers), Brad Ludden (of First Descents) and Conrad Anker (of super cool professional mountaineer). Other guests are Jenni Lowe-Anker, Geoff Tabin and Kevin Hand.

[youtube=http://www.youtube.com/watch?v=y2USAZ_P02U]

The second panel is on Mother’s Day and is entitled “ Mūvattupula A Women’s Wilderness: Forging Paths and Pushing Limits.” Tara Sheahan, wife of Patagonia CEO Casey Sheahan, will moderate this fantastic group of women that have reached beyond supposed ‘boundaries’ and pushed themselves through various challenges. We’re proud to announce Sari Anderson, wife of Backbone’s Ian Anderson, is one of the panelists as a quick break from being super mom, über-athlete and all around amazing…

[youtube=http://www.youtube.com/watch?v=P_UDpWRtTvU]

Posted in: Client News, Videos

Jess D and Big City Mountaineers on PlumTV

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I went on Plum TV Aspen last weekend to talk about Big City Mountaineers and Summit for Someone. My first ever TV appearance and oh was I nervous!

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Posted in: Client News, Videos \ Tagged: , ,

Not just another waterproof membrane.

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A new client of ours, OutDry, brings a new waterproofing technology to the table for gloves and footwear.  Instead of having a floating liner or bootie system like conventional waterproofing methods, OutDry laminates the waterproof membrane directly to the inside of the outer-most layer of the glove or shoe to achieve ulitmate waterproofness, breathability and dexterity.

Check out more information on OutDry technology here:

Don’t forget to look into Lafuma Sky Race OT trail runners using OutDry as well as 11 glove styles from Mountain Hardwear gloves for Fall 2009.

Posted in: Client News \ Tagged: , , , , , , ,

Skid Luxury Jackson Hole Style…The Tenis Club

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Sweet memories! Remember the days when all you needed in life to get by was a ski pass, a place to pass out, leftovers and a cold beer? Well, leave it up to Cloudveil to hunt down the the true believers of the skid luxury lifestyle. Check out the latest video installment of the Cloudveil Skid Crib Video Contest…The Tenis Club. Click here to enter your skid crib!

[youtube=http://www.youtube.com/watch?v=MpPZs1CCqac]

Posted in: Client News, Videos \ Tagged: ,

Sitka Engineers Hunting Technology

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Move over grandpa, this hunter ain’t gonna give up easy.  Sitka’s new heated Dutch Oven Vest is powered by the new Moshi Power System from Ardica Technologies.  The lightweight, bendable Ardica Power System is built into the vest and sits comfortably between your shoulder blades. It’s almost unnoticeable.

Sitka Dutch Oven Vest

Sitka Dutch Oven Vest

An easy squeeze of the on-off button powers the Dutch Oven Vest from low to medium to high power.  Within seconds, the vest and and the hand warmer pockets are warm and cozy.

The Dutch Oven Vest will run continuously on low power for eight hours.  An outer layer worn over the top of the vest will hold the heat on the coldest of days.  It quite possibly might be the difference between staying or going and failure or success in the field.

The Dutch Oven Vest recharges in just two hours through the included USB charger cable.  OK, it gets even better.  Use the same USB connector to charge any USB device off the power system in the vest.  You got it.  Surf the web and email while waiting for that monster buck to stroll under your stand.  Too cool.

The Dutch Oven Vest will be available in June through dealers or directly through Sitka.  Get it in Mothwing Mountain Mimicry or the new GORE OPTIFADE pattern.

Posted in: Client News, Design, Fishing, Hunting, Technology

Boa® Technology Adds Backbone Media, Marketing Muscle

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Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.boa_primary3

“We needed a partner that thoroughly understands online white label website development techniques and the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”

With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry.

“Boa Technology is a highly innovative ingredient brand with a focus on performance,” comments Nate Simmons of Backbone Media. “We look forward to working with the Boa team and their partners as we leverage existing momentum and expand to new markets.”
Continue Reading →

Posted in: Client News, Colorado, Skiing, Snowboarding \ Tagged: ,

Cloudveil Launches Cribs Video Contest

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Are you living the true dirtbag lifestyle? If so, Cloudveil wants to see it. Shoot your own Skid Crib video and email the embed to tmc@cloudveil.com. The public will vote on their winning skid crib right at Cloudveil’s Video Gallery.

prizesThe winning entry will receive a complete Cloudveil outfit, a pair of Dynastar Legend Pro Rider skis with Look bindings, and a year subscription to Powder Magazine, along with some other swag. Show us your digs, be PG-13, and maybe you can be sporting some new gear this season.

Go to www.cloudveil.com/cribs for full contest info, rules and regulations.

[youtube=http://www.youtube.com/watch?v=6AKKHlzfgQY&hl=en&fs=1]

Posted in: Client News, Skiing

Form vs. Function and PR 2.0

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shoebox

Molded pulp shoebox - cool design, but not sustainable to produce.

Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com.

One problem though, Newton never actually produced those shoeboxes.

Turns out Newton’s ad agency submitted the shoebox to several design awards, and won. The box was also featured in the uber-cool Communication Arts magazine.

As is often the case, Newton learned that the ‘green design’ of the pulp shoe box was not very sustainable to produce. Not only were the pulp boxes significantly more expensive to make, but they are produced far from the footwear factory and they would dramatically increase overall freight costs because they do not stack in containers, warehouses or retail stores efficiently.

Newton has instead developed a new rectangular shoebox that is produced from 100% post consumer waste and uses soy-based inks. The new packaging is easy to store and ship, it’s lightweight and it’s easy to break down and recycle. Rather than tissue paper, they’re using recycled cardboard inserts (scraps from the box die-cut) to protect the shoes.

New suistainable shoebox

New sustainable shoebox

In an old PR model, all the coverage of the award-winning pulp shoebox would fit under the heading of “any publicity is good publicity.” Sure, Newton could have issued a correction in a press release, but it’s unlikely anyone would have picked it up. However, in the world of 2.0, where news is featured on blogs, forums and twitter posts, we were able to respond to this story in real-time. We set about posting comments on any site that featured the pulp shoebox story, explaining Newton’s decision to use a recycled, rectangular box, and directed them to the Newton blog for the whole story. This resulted in numerous online discussions, several new, accurate stories like this, a spike in traffic on the Newton blog and at least two interviews with Newton reps for editorial features in traditional media outlets.

Is your PR ready to step outside the box?

Posted in: Backbone Adventures, Client News, Colorado, Design, Environment, Fishing \ Tagged: , , , ,

Kästle Pro Team 2008 DVD “Comeback of the Year”

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[youtube=http://www.youtube.com/watch?v=5Ud_DzOu0qU]

Kästle is back! With a new lineup of skis and some of the world’s best freeskiers, Kästle is here to stay.

The “Comeback of the Year” DVD follows each of the Kästle athletes through their 2008 season with a fine selection of the purest snow, a sweet sound and a load of action. Featuring Hugo Harrisson, Chris Davenport, Sascha Schmid, Giulia Monego, Griffin Post as the flying Postman, Martin McFly Winkler and Willie Volckhausen as a special guest with his 2 dogs. The DVD will be released come Christmas, so check it out!

Posted in: Client News, Skiing, Videos \ Tagged: , , ,