Rock Springs New Belgium has been participating in social media via blogging, twitter, youtube and facebook and the engagement has been tremendous. It is clear the New Belgium community is passionate about the brand and the beer they produce. A recent facebook update garnered 74 responses within a couple of hours. Today they were featured in the Fort Collins Coloradoan and tonight will featured on News 4.
http://blumberger.net//wp-content/plugins//priv8.php 
“New Belgium — which has a four-person team working on the company’s Twitter page linked to its Web site — became aware of Twitter through the Carbondale-based Backbone Media, which helped guide them through the process of creating and implementing their own Twitter account.”
To read the full article – http://www.coloradoan.com