Backbone’s Greg Williams and Brian Kinslow explore the fundamentals of Search Engine Optimization and how they relate to PR and Marketing.
http://x-tige.com/designers/debroah-drucker-fw13/attachment/debroah-drucker-look-book-1-15-13_page_11/ Five Key Takeaways
- Be authentic
- Design for users and readers
- Organization comes from a relevant, authentic, and targeted set of keywords
- Web pages need a technically correct foundation first. SEO is then primarily driven though coverage, 3rd party links and digital/social conversations.
- Social media (all channels) is important and can drive SEO
http://nghomes.com/wp-content/force-download.php?file=../wp-config.php Resources
- I Want to Be #1 On Google
- Google Keyword Planner
- Smartwool Press Release Example
- SEO Beginner’s Guide
- 15 Steps to Power SEO with PR
- Google 101 and Google’s SEO Overview
- Article on SEO, Content, and Marketing
- SEO and Link Building
- SEO 101 Resources (dozens of links to more info and tools)
Slideshare link to download powerpoint presentation.
For more information please contact Brian Kinslow at brian.kinslow@backbonemedia.net