Adam Chamberlain topping out on the Y Couloir, SLC
There are two schools of thought on writing quotes in press releases.
First, there’s the traditional, Bull Durham approach: cheap prednisone
http://hometownheroesrun.com/wp-json/ Crash Davis: It’s time to work on your interviews.
Nuke LaLoosh: My interviews? What do I gotta do?
Crash Davis: You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends. Write this down: “We gotta play it one day at a time.”
Nuke LaLoosh: Got to play… it’s pretty boring.
Crash Davis: ‘Course it’s boring, that’s the point. Write it down.
And then, there’s the freewheeling, “tang” approach.
Both styles are well documented and juxtaposed in a recent press release from the Conservation Alliance announcing the appointment of two new board members: Adam Chamberlain from Black Diamond and Gareth Martins from Osprey.
The Bull Durham style:
“We are excited to have such great additions to the Alliance board,” said John Sterling, Conservation Alliance executive director. “Gareth and Adam bring great passion and experience that will help guide our efforts to protect our last wild places.”
The Tang style:
“Fire. The Wheel. Tang. The Conservation Alliance. Through innovative leadership that marshals the best conservation instincts of the outdoor industry, the Alliance has built tremendous momentum and a track record of partnership in the safeguarding of wild places,” said Chamberlain. “ I am stoked to have the opportunity to add my energy and enthusiasm to the Board’s efforts.”