It’s no secret that mobile is shaking things up for consumer brands. The proliferation of tablets and smartphones is fundamentally changing the way that consumers behave and search for information. The implications for brands are enormous.
We spent some time digging into the mobile world and identified a few trends that brands, marketers, advertisers, PR pros, and even web designers should be aware of. Check it out:
Three important take-aways:
- Mobile has incredible scale: Nearly 50% of the U.S. population expected to be mobile internet users by 2015
- Speed and convenience are the main drivers of mobile activity. Is your mobile presence optimized to be fast and easily accessible from a phone? Is the user experience seamless and consistent across a desktop, tablet and phone?
- Mobile search is a key part of buyers’ decision making and buying process